Privacy policy

Snugvita Privacy Policy

Last Updated: October 20, 2026

Snugvita operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Snugvita is hosted and powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how snugvita.com (the “Site”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit, use, make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

1. Personal Information We Collect or Process

When we use the term "personal information," we refer to information that identifies, relates to, describes, or can reasonably be linked, directly or indirectly, to you or your household. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot reasonably identify or be linked to you.

Depending on how you interact with the Services, where you reside, and as permitted or required by applicable law, we may collect or process the following categories of personal information:

  • Contact Details: Your full legal name, billing address, shipping address, phone number, and email address.

  • Financial Information: Payment card details (credit/debit card numbers), billing confirmation, financial account numbers, transaction receipts, and payment method details (processed securely through authorized third-party payment gateways; Snugvita does not store full payment card numbers on its servers).

  • Account Information: Username, password, security questions, saved preferences, order history, and account settings.

  • Transaction Information: Items viewed, items added to cart or wishlist, completed purchases, order cancellations, and customer service interactions.

  • Communications: Any information you provide when submitting inquiries, customer support requests, reviews, or survey responses.

  • Device Information: Details regarding your device, web browser, operating system, network connection, IP address, time zone, and unique digital identifiers.

  • Usage Data: Information regarding your browsing behavior, session duration, referrers, page interaction metrics, and navigation paths across our Services.

Shopping Cart & Abandonment Tracking (Cookies)

The Snugvita website utilizes cookies, web beacons, and tracking pixels to monitor items placed into your shopping cart, including abandoned checkouts. This data is used to trigger automated transactional reminders and cart recovery messages via email or SMS.

2. Sources of Personal Information

We collect personal information from the following sources:

  • Directly From You: When you create an account, purchase products, contact customer support, enter promotions, or voluntarily provide contact details.

  • Automatically Collected Technologies: Via cookies, log files, web beacons, and pixels deployed on our website as you browse and interact with our store.

  • Third-Party Service Providers: From vendors providing IT infrastructure, payment processing, fraud screening, shipping fulfillment, data analytics, and advertising management.

  • Business Partners: From marketing networks and analytics partners that help us understand customer preferences and demographic profiles.

3. How We Use Your Personal Information

We use your personal information for lawful commercial and operational purposes, including:

  • Fulfillment and Store Operations: To perform our sales contract with you, process financial transactions, verify and fulfill orders, coordinate order delivery, manage user accounts, and provide transactional notifications.

  • Customer Support: To respond to product inquiries, process verified damage/defect replacement requests, resolve operational issues, and maintain client relationships.

  • Marketing and Promotions: To deliver targeted promotional updates, new product releases, newsletters, and personalized offers via email or SMS (subject to your express consent where required by law).

  • Personalized Advertising: To display tailored advertisements across third-party websites and social media platforms based on your past browsing activity and purchase history.

  • Security and Fraud Detection: To verify identities, authenticate user logins, prevent fraudulent transactions, combat automated bot activity, and ensure the operational integrity of our store.

  • Legal Compliance: To satisfy tax and corporate recordkeeping obligations, respond to valid legal processes (such as court orders or subpoenas), protect our intellectual property, and enforce our terms and legal rights.

SMS Marketing & Privacy Protection

The above permissions exclude text messaging originator opt-in data and consent; mobile information and SMS consent will not be shared, sold, rented, or disclosed to any third parties or affiliates for their own marketing purposes.

4. How We Disclose Personal Information

Under specific operational circumstances, we may disclose your personal information to third parties for legitimate business purposes:

  • Shopify & Operational Vendors: We share data with Shopify, logistics hubs, shipping carriers, cloud storage providers, payment processors, and technical support partners who perform contract services on our behalf.

  • Marketing & Analytics Partners: We share interaction data with analytics vendors (such as Google Analytics) and digital advertising networks to measure store performance and deliver relevant ads. You can opt out of targeted ad sharing as described in the rights section below.

  • Direct Direction & Consent: When you authorize integrations, such as social media logins, public product reviews, or external checkout wallets.

  • Corporate Transactions: In connection with any merger, corporate reorganization, asset sale, or bankruptcy proceeding involving Snugvita.

  • Legal and Protection Demands: When necessary to comply with applicable laws, respond to lawful law enforcement requests, or protect the legal rights, safety, and property of Snugvita, our users, or the public.

5. Relationship with Shopify

The Services are hosted by Shopify Inc., which collects and processes personal data regarding your access and interactions to provide and improve the platform. Information you enter on our store is transmitted to and stored on Shopify’s secure global infrastructure.

To enhance commercial features, Shopify may leverage aggregated, de-identified interaction data across its merchant ecosystem. Under these specific processing activities, Shopify operates as an independent data controller. For detailed information regarding Shopify’s data processing practices and consumer privacy choices, review the Shopify Consumer Privacy Policy or visit the Shopify Privacy Portal.

6. Third-Party Websites & External Links

Our Site may contain links to external websites, social platforms, or partner portals not operated or controlled by Snugvita. We assume no responsibility for the privacy practices, content, or data policies of external sites. Review the specific privacy statements of any third-party website you visit.

7. Children's Data

Snugvita offers dietary supplements formulated for family use; however, our Services, website, and digital checkout are intended strictly for adults and individuals who have reached the age of majority in their jurisdiction.

We do not knowingly collect, solicit, or maintain personal information directly from children under 16 years of age. If a parent or legal guardian discovers that a minor has submitted personal information to our Site without consent, please contact us immediately at support@snugvita.com. We will take prompt steps to permanently delete that information from our active databases. We do not knowingly "sell" or "share" the personal data of consumers under 16 years of age.

8. Security and Data Retention

We implement physical, administrative, and technical safeguards to protect your personal information against unauthorized access, loss, or alteration. However, no digital transmission over the internet or cloud storage infrastructure can be guaranteed 100% impenetrable. Transmitting information to us occurs at your own risk.

We retain personal information only for as long as necessary to maintain active customer accounts, fulfill orders, satisfy legal, tax, and accounting mandates, resolve commercial disputes, and enforce our legal agreements.

9. Your Rights and Choices

Depending on your geographic location and state of residence (including California, Colorado, Connecticut, Utah, Virginia, and other applicable jurisdictions), you may possess specific legal rights regarding your personal information:

  • Right to Know / Access: The right to request disclosure of the specific categories and pieces of personal information we collect, use, and share.

  • Right to Delete: The right to request the deletion of personal information maintained about you, subject to legal record-retention exceptions.

  • Right to Correct: The right to request correction of inaccurate or incomplete personal records.

  • Right to Data Portability: The right to obtain a copy of your personal data in a structured, commonly used, and machine-readable format.

  • Right to Opt-Out of Sale / Targeted Advertising: The right to direct us not to "sell" your personal data or "share" it for cross-context behavioral or targeted advertising.

  • Global Privacy Control (GPC): If your browser transmits an authorized Global Privacy Control opt-out signal, our website will recognize it as a valid opt-out request for that specific browser and device.

  • Promotional Opt-Out: You can unsubscribe from marketing emails at any time by clicking the "Unsubscribe" link at the bottom of our emails. Opting out of promotional messages does not halt vital transactional communications (such as order confirmations and shipping updates).

European Economic Area (EEA) and UK Residents

If you reside within the UK or EEA, you hold additional rights under the General Data Protection Regulation (GDPR), including the right to object to processing, request restriction of processing, and withdraw consent at any time without impacting prior lawful processing. If our operations involve international data transfers out of the EEA/UK, we rely on standard contractual clauses approved by the European Commission.

Exercising Your Rights

To submit an access, correction, or deletion request, email us at support@snugvita.com. We will verify your identity before processing the request and may ask for documentation verifying authorized representation if submitted via an agent. We do not discriminate against consumers for exercising their privacy rights.

10. Policy Updates

We reserve the right to revise this Privacy Policy periodically to reflect technological adjustments, operational developments, or regulatory changes. Any modifications will be posted directly to this page with an updated "Last Updated" date. Continued use of our Services following posted changes signifies acceptance of the revised policy.

11. Contact Us

For questions, privacy rights requests, or feedback regarding our privacy practices, contact us directly:

  • Brand / Company: Snugvita

  • Customer Support Email: support@snugvita.com

  • Mailing Address: Snugvita Legal Department, Redmond, WA 98052

  • Website: snugvita.com

Shopify Implementation & Verification Checklist

  1. Paste into Shopify Policies:

    • In your Shopify Admin, navigate to Settings > Policies.

    • Locate the Privacy policy section.

    • Paste the updated text above, confirm the formatting, and select Save.

  2. Verify URL Resolution:

    • Navigate to [https://snugvita.com/policies/privacy-policy](https://snugvita.com/policies/privacy-policy) in an incognito window.

    • Confirm there are zero residual occurrences of "Beleaze" or support@beleaze.com.

  3. Audit Klaviyo SMS / Email Disclosures:

    • Open your Klaviyo account and navigate to Sign-up forms.

    • Review all active pop-ups, embedded footers, and SMS opt-in terms.

    • Verify that the terms disclosure link routes directly to [snugvita.com/policies/privacy-policy](https://snugvita.com/policies/privacy-policy) and that the company name explicitly reads Snugvita.

  4. Update Customer Account Portal:

    • Navigate to Settings > Customer accounts.

    • Confirm that the privacy policy link displayed on the new account login screen (account.snugvita.com) loads the updated Snugvita policy without redirect errors.